Friday, April 27, 2012

Universal Battles For Latino Audiences

Image of Universal Battles For Latino Audiences

In its continuing campaign to lure Latino audiences to its movies, Universal debuted a trailer specifically targeting this market titled Summer of Battles during tonight's Billboard Latin Music Awards on Telemundo. The two-minute Spanish-English ad combines footage from the studio's upcoming summer movies Battleship, Snow White And The Huntsman and Savages starring Latino superstars Salma Hayek, Benicio del Toro and Demian Bichir. The premise is 'Three Intense Battles. One Spectacular Summer. Only in Theaters'.



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